/* MZ Panel Estratégico. Styles are isolated to its dedicated document. */
@font-face{font-family:'DM Sans';font-style:normal;font-weight:400;font-display:swap;src:url('fonts/dm-sans-400.ttf') format('truetype')}
@font-face{font-family:'DM Sans';font-style:normal;font-weight:500;font-display:swap;src:url('fonts/dm-sans-500.ttf') format('truetype')}
@font-face{font-family:'DM Sans';font-style:normal;font-weight:600;font-display:swap;src:url('fonts/dm-sans-600.ttf') format('truetype')}
@font-face{font-family:'DM Sans';font-style:normal;font-weight:700;font-display:swap;src:url('fonts/dm-sans-700.ttf') format('truetype')}
@font-face{font-family:'DM Serif Display';font-style:normal;font-weight:400;font-display:swap;src:url('fonts/dm-serif-display.ttf') format('truetype')}
:root{--mz-black:#080808;--mz-ink:#171715;--mz-muted:#65645f;--mz-gold:#c5a253;--mz-line:#dedbd3;--mz-paper:#fff;--mz-soft:#f6f5f1;--mz-focus:#967127;--mz-serif:'DM Serif Display',Georgia,'Times New Roman',serif;--mz-sans:'DM Sans',Arial,Helvetica,sans-serif}
*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:var(--mz-soft);color:var(--mz-ink);font:16px/1.6 var(--mz-sans);-webkit-font-smoothing:antialiased}button,input,select{font:inherit}button,a,input,select{-webkit-tap-highlight-color:transparent}a{color:inherit;text-underline-offset:4px}img{max-width:100%;height:auto}button,a,input,select,summary{outline-offset:5px}button:focus-visible,a:focus-visible,input:focus-visible,select:focus-visible,summary:focus-visible{outline:3px solid var(--mz-focus)}button:disabled{opacity:.5;cursor:wait}button{cursor:pointer}a.mz-btn{text-decoration:none}.mz-skip{position:fixed;top:-70px;left:20px;padding:10px 18px;background:#fff;color:#000;z-index:20}.mz-skip:focus{top:10px}.mz-masthead{background:var(--mz-black);color:#fff;border-bottom:1px solid #323029}.mz-masthead__inner{max-width:1320px;margin:auto;padding:25px 48px;display:flex;align-items:center;gap:32px}.mz-masthead__brand{display:flex;align-items:center;text-decoration:none;flex:0 0 auto}.mz-masthead__brand img{display:block;width:128px;height:72px;object-fit:contain}.mz-masthead__title{padding-left:28px;border-left:1px solid #4a4539}.mz-masthead__title span{display:block;font-size:12px;letter-spacing:.15em;text-transform:uppercase;color:#d4c298}.mz-masthead__title strong{display:block;font-weight:400;font-size:19px;letter-spacing:.02em}.mz-masthead__nav{margin-left:auto;display:flex;gap:24px;align-items:center;font-size:13px}.mz-masthead__nav a{color:#ecebe6}.mz-masthead__nav a:hover{color:var(--mz-gold)}.mz-shell{max-width:1320px;margin:auto;padding:54px 48px 76px}.mz-eyebrow{margin:0 0 13px;font-size:11px;letter-spacing:.18em;text-transform:uppercase;font-weight:700;color:#81652d}.mz-eyebrow--light{color:#d8bc7e}.mz-page-intro{display:flex;justify-content:space-between;align-items:flex-start;gap:24px;margin-bottom:34px}.mz-page-intro h1{font:400 clamp(34px,4vw,52px)/1.12 var(--mz-serif);letter-spacing:-.035em;margin:0 0 16px}.mz-page-intro p{margin:0;max-width:620px;color:var(--mz-muted);font-size:15px}.mz-client{display:flex;align-items:center;gap:15px;min-width:180px;max-width:300px;padding-top:6px}.mz-client img{max-width:86px;max-height:56px;object-fit:contain}.mz-client span{font-size:10px;letter-spacing:.12em;text-transform:uppercase;color:var(--mz-muted)}.mz-client strong{display:block;font-size:15px;font-weight:600;line-height:1.45}.mz-toolbar{display:flex;flex-wrap:wrap;gap:16px;align-items:flex-end;padding:23px 0;border-top:1px solid var(--mz-line);border-bottom:1px solid var(--mz-line);margin-bottom:26px}.mz-toolbar form{display:flex;align-items:flex-end;flex-wrap:wrap;gap:12px;flex:1}.mz-field label{display:block;margin-bottom:6px;font-size:12px;font-weight:600}.mz-field input,.mz-field select,.login-username input,.login-password input{min-height:44px;background:#fff;border:1px solid #bdbab2;border-radius:0;padding:9px 12px;color:var(--mz-ink);max-width:100%}.mz-field select{padding-right:32px;min-width:145px}.mz-btn{display:inline-flex;justify-content:center;align-items:center;min-height:44px;padding:10px 22px;border:1px solid var(--mz-black);border-radius:0;background:var(--mz-black);color:#fff;font-size:13px;font-weight:600;line-height:1.5;transition:background .15s,border-color .15s}.mz-btn:hover{background:#302a1e;border-color:#302a1e}.mz-btn--quiet{background:transparent;color:var(--mz-ink);border-color:#9c988e}.mz-btn--quiet:hover{background:#eae6dc;border-color:#7f7b73}.mz-meta{display:flex;justify-content:space-between;flex-wrap:wrap;gap:6px 22px;font-size:12px;color:var(--mz-muted);margin:0 0 32px}.mz-status{display:inline-flex;align-items:center;gap:7px}.mz-status:before{content:'';display:inline-block;width:6px;height:6px;border-radius:100%;background:#6b7862}.mz-notice{padding:15px 18px;border-left:3px solid var(--mz-gold);background:#ece8dc;font-size:14px;margin:0 0 26px}.mz-notice--error{background:#f3e6e0;border-color:#8b4434;color:#6c3427}.mz-notice p{margin:0}.mz-section{margin-top:38px;break-inside:avoid}.mz-section__heading{display:flex;justify-content:space-between;align-items:baseline;gap:16px;border-bottom:1px solid var(--mz-line);padding-bottom:15px;margin-bottom:20px}.mz-section__heading h2{font:400 29px/1.2 var(--mz-serif);letter-spacing:-.02em;margin:0}.mz-section__heading p{margin:0;color:var(--mz-muted);font-size:12px}.mz-metrics{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:1px;background:var(--mz-line);border:1px solid var(--mz-line)}.mz-metric{background:#fff;min-width:0;padding:25px 23px 22px;min-height:146px}.mz-metric__label{display:block;color:#55554f;font-size:12px;line-height:1.45;margin-bottom:14px}.mz-metric__value{font-size:clamp(23px,2.4vw,34px);line-height:1.1;letter-spacing:-.04em;font-variant-numeric:tabular-nums;overflow-wrap:anywhere;font-weight:400}.mz-metric__unit{font-size:11px;letter-spacing:.03em;color:var(--mz-muted);display:block;margin-top:6px}.mz-metric__comparison{margin-top:13px;font-size:11px;color:var(--mz-muted);line-height:1.45}.mz-metric__comparison strong{color:var(--mz-ink);font-weight:600}.mz-source-note{font-size:12px;color:var(--mz-muted);margin:12px 0 0;max-width:1050px}.mz-source-warning{padding:16px 18px;background:#fff;border:1px solid var(--mz-line);font-size:14px;color:var(--mz-muted)}.mz-table-wrap{overflow-x:auto;background:white;border:1px solid var(--mz-line)}.mz-table{width:100%;border-collapse:collapse;font-size:13px}.mz-table th{background:#eeece5;color:#514c40;text-align:left;font-size:10px;text-transform:uppercase;letter-spacing:.08em;font-weight:600;padding:14px 18px;border-bottom:1px solid var(--mz-line)}.mz-table td{padding:18px;border-bottom:1px solid var(--mz-line);vertical-align:top;line-height:1.5}.mz-table tr:last-child td{border-bottom:0}.mz-table th:not(:first-child),.mz-table td:not(:first-child){text-align:right;white-space:nowrap}.mz-table td:first-child{min-width:220px;max-width:420px;overflow-wrap:anywhere}.mz-table .mz-table__muted{font-size:11px;color:var(--mz-muted);display:block;margin-top:5px}.mz-reading{background:white;border:1px solid var(--mz-line);padding:28px 32px}.mz-reading h3{margin:0 0 9px;font:400 24px/1.25 var(--mz-serif)}.mz-reading p{margin:0 0 14px;color:#4c4b46;font-size:14px;max-width:850px}.mz-reading p:last-child{margin-bottom:0}.mz-reading ul{padding-left:19px;margin:0}.mz-reading li{font-size:14px;margin:8px 0}.mz-reading .mz-reading__attribution{margin-top:18px;font-size:11px;letter-spacing:.07em;text-transform:uppercase;color:#81652d}.mz-empty{background:#fff;border:1px solid var(--mz-line);padding:50px;max-width:850px;margin:32px auto}.mz-empty h2{font:400 30px/1.2 var(--mz-serif);margin:0 0 15px}.mz-empty p{color:var(--mz-muted);margin:0 0 18px}.mz-footer{border-top:1px solid var(--mz-line);background:white}.mz-footer__inner{max-width:1320px;margin:auto;padding:26px 48px;display:flex;gap:20px;justify-content:space-between;align-items:center;font-size:11px;color:var(--mz-muted)}.mz-footer strong{color:var(--mz-ink);font-weight:600;letter-spacing:.06em}.mz-footer a{text-decoration:none}.mz-access{display:grid;grid-template-columns:1fr 440px;min-height:calc(100vh - 172px);background:#fff}.mz-access__story{background:var(--mz-black);color:#fff;padding:70px max(48px,calc((100vw - 1224px)/2));padding-right:64px;display:flex;flex-direction:column;justify-content:center;position:relative}.mz-access__story h1{font:400 clamp(44px,5vw,70px)/1.05 var(--mz-serif);letter-spacing:-.045em;margin:12px 0 24px;max-width:560px}.mz-access__story h1 em{font-weight:400;font-style:italic;color:#ddc89e}.mz-access__story p{max-width:440px;color:#c7c5bd;margin:0;font-size:16px;line-height:1.8}.mz-access__rule{width:52px;height:2px;background:var(--mz-gold);margin-bottom:26px}.mz-access__signature{margin-top:74px!important;font-size:10px!important;letter-spacing:.17em;text-transform:uppercase;color:#cbb783!important}.mz-access__form{padding:72px 48px;align-self:center}.mz-access__form h2{font:400 28px/1.2 var(--mz-serif);margin:0 0 10px}.mz-access__form>p{font-size:13px;color:var(--mz-muted);margin:0 0 28px}.mz-access__form .login-username,.mz-access__form .login-password{margin:0 0 18px}.mz-access__form label{display:block;font-size:12px;font-weight:600;margin-bottom:7px}.mz-access__form input[type=text],.mz-access__form input[type=password]{display:block;width:100%;min-height:48px}.mz-access__form .login-remember label{display:flex;align-items:center;gap:8px;font-weight:400;color:var(--mz-muted)}.mz-access__form input[type=checkbox]{width:16px;height:16px;accent-color:#080808}.mz-access__form input[type=submit]{display:block;width:100%;min-height:49px;background:#080808;color:#fff;border:1px solid #080808;font-size:13px;font-weight:600;cursor:pointer;padding:12px 8px}.mz-access__form input[type=submit]:hover{background:#302a1e}.mz-access__form .login-submit{margin:24px 0 18px}.mz-login-help{font-size:12px;color:var(--mz-muted)}.mz-login-private{margin-top:32px!important;padding-top:20px;border-top:1px solid var(--mz-line);font-size:11px!important;line-height:1.7}.mz-export-status{font-size:12px;color:var(--mz-muted);min-height:19px}.mz-pdf-data{display:none}.mz-visually-hidden{position:absolute!important;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}.mz-facts{display:grid;grid-template-columns:1fr 1fr;gap:24px}.mz-facts .mz-section{margin-top:24px}.mz-period-tag{display:inline-block;font-size:11px;background:#eae6da;color:#54482e;padding:4px 9px;margin-top:14px}
.mz-campaign-block{margin:28px 0 24px;padding:24px 28px;background:#fff;border:1px solid var(--mz-line)}.mz-campaign-block h3{font:400 23px/1.25 var(--mz-serif);margin:0 0 5px}.mz-campaign-block .mz-source-note{margin-top:0}.mz-bars{display:grid;gap:19px;margin-top:25px}.mz-bar-row__label{display:flex;justify-content:space-between;align-items:baseline;gap:20px;font-size:12px;line-height:1.4;margin-bottom:9px}.mz-bar-row__label span{max-width:78%;overflow-wrap:anywhere}.mz-bar-row__label strong{font-weight:400;font-variant-numeric:tabular-nums;white-space:nowrap}.mz-bar-track{height:9px;background:#eeece5}.mz-bar-track span{display:block;height:100%;background:#ac8e50}.mz-source-warning+.mz-source-note{margin-top:10px}
@media(min-width:1051px){.mz-metrics--ads{grid-template-columns:repeat(12,minmax(0,1fr))}.mz-metrics--ads>.mz-metric{grid-column:span 3}.mz-metrics--ads>.mz-metric:nth-last-child(3):nth-child(4n+1),.mz-metrics--ads>.mz-metric:nth-last-child(3):nth-child(4n+1)~.mz-metric{grid-column:span 4}.mz-metrics--ads>.mz-metric:nth-last-child(2):nth-child(4n+1),.mz-metrics--ads>.mz-metric:nth-last-child(2):nth-child(4n+1)~.mz-metric{grid-column:span 6}.mz-metrics--ads>.mz-metric:last-child:nth-child(4n+1){grid-column:span 12}.mz-metrics--instagram{grid-template-columns:repeat(5,minmax(0,1fr))}}.mz-metrics--facebook{grid-template-columns:1fr;max-width:360px}.mz-table-hint{display:none}.mz-table-wrap:focus-visible{outline:3px solid var(--mz-focus);outline-offset:5px}
@media(min-width:1400px){.mz-access{grid-template-columns:1fr 520px}.mz-access__form{padding:72px 64px}}
@media(max-width:1050px){.mz-metrics{grid-template-columns:repeat(2,minmax(0,1fr))}.mz-metrics--ads>.mz-metric:nth-child(n){grid-column:span 1}.mz-metrics--ads>.mz-metric:last-child:nth-child(2n+1),.mz-metrics--instagram>.mz-metric:last-child:nth-child(2n+1){grid-column:span 2}.mz-metrics--facebook{grid-template-columns:1fr}.mz-access{grid-template-columns:1fr 400px}.mz-access__story{padding:58px 38px}.mz-access__form{padding:50px 32px}.mz-access__story h1{font-size:54px}.mz-shell{padding:38px 30px 60px}.mz-masthead__inner{padding:20px 30px}.mz-footer__inner{padding:24px 30px}.mz-page-intro{margin-bottom:26px}.mz-page-intro h1{font-size:42px}}
@media(max-width:720px){.mz-masthead__inner{padding:16px 20px;gap:16px;flex-wrap:wrap}.mz-masthead__brand img{width:90px;height:52px}.mz-masthead__title{padding-left:16px}.mz-masthead__title strong{font-size:15px}.mz-masthead__title span{font-size:9px}.mz-masthead__nav{gap:16px;font-size:11px}.mz-shell{padding:30px 20px 48px}.mz-page-intro{display:block}.mz-page-intro h1{font-size:36px}.mz-page-intro p{font-size:14px}.mz-client{padding-top:22px;max-width:none}.mz-client img{max-width:70px;max-height:40px}.mz-toolbar{gap:18px}.mz-toolbar form{width:100%;flex:0 0 100%}.mz-toolbar>.mz-btn{flex:0 0 100%}.mz-table-hint{display:block;font-size:11px;color:var(--mz-muted);margin:0 0 9px}.mz-field{flex:1;min-width:130px}.mz-field input,.mz-field select{width:100%;min-width:0}.mz-toolbar .mz-btn{flex:1}.mz-metric{padding:21px 17px;min-height:139px}.mz-metric__value{font-size:28px}.mz-section{margin-top:30px}.mz-section__heading{display:block}.mz-section__heading h2{font-size:27px}.mz-section__heading p{margin-top:7px}.mz-reading{padding:24px 22px}.mz-footer__inner{padding:24px 20px;display:block}.mz-footer__inner p{margin:0 0 7px}.mz-access{display:block;min-height:0}.mz-access__story{padding:38px 24px 42px}.mz-access__story h1{font-size:48px;max-width:400px;margin-bottom:18px}.mz-access__story p{font-size:14px;max-width:480px}.mz-access__signature{margin-top:28px!important}.mz-access__rule{margin-bottom:18px}.mz-access__form{padding:38px 24px 45px;max-width:500px;margin:auto}.mz-empty{padding:30px 24px}.mz-facts{display:block}}
@media(max-width:720px){.mz-toolbar form>.mz-field{flex:0 0 100%;width:100%}.mz-toolbar form>.mz-btn{flex:0 0 100%;width:100%}}
@media(max-width:390px){.mz-masthead__nav{width:100%;justify-content:flex-end}.mz-metric__value{font-size:25px}.mz-metric{padding:18px 13px}.mz-access__story h1{font-size:42px}}
.mz-platform-title{display:flex;align-items:center;gap:16px}.mz-platform-logo{display:block;width:30px;height:30px;object-fit:contain;flex:0 0 30px}.mz-platform-logo--ads{width:132px;height:58px;flex-basis:132px;margin-right:0}.mz-subsection{margin-top:32px}.mz-subsection>h3{font:400 24px/1.3 var(--mz-serif);margin:0 0 8px}.mz-subsection>.mz-source-note{margin-bottom:18px}.mz-efficiency{font-size:11px;margin-top:10px}.mz-efficiency summary{cursor:pointer;color:#70603c;line-height:1.6}.mz-efficiency p{margin:8px 0 0;color:var(--mz-muted);line-height:1.8}.mz-content-method{border-left:2px solid var(--mz-gold);padding-left:17px;margin-bottom:25px;max-width:980px}.mz-ranking{margin:24px 0 0;background:white;border:1px solid var(--mz-line);padding:24px 28px}.mz-ranking__heading{display:flex;align-items:center;justify-content:space-between;gap:25px;margin-bottom:20px}.mz-ranking__heading h3{font:400 24px/1.25 var(--mz-serif);margin:0}.mz-ranking__heading .mz-field{flex:none}.mz-ranking__heading select{font-size:12px;min-width:170px}.mz-ranking .mz-platform-logo{width:25px;height:25px;flex-basis:25px}.mz-ranked-list{list-style:none;margin:0;padding:0}.mz-ranked-item{display:grid;grid-template-columns:28px minmax(0,1fr) 150px;gap:20px;border-top:1px solid var(--mz-line);padding:22px 0}.mz-ranked-item__position{font-size:12px;color:#81652d;padding-top:3px}.mz-ranked-item__date{font-size:11px;color:var(--mz-muted)}.mz-ranked-item__body h4{font-size:14px;line-height:1.6;font-weight:500;margin:3px 0 8px;overflow-wrap:anywhere;max-width:680px}.mz-ranked-item__body h4 a{color:inherit;text-decoration-color:#b9ae95}.mz-ranked-item__body h4 a:hover{color:#81652d}.mz-ranked-item__details{font-size:11px;color:var(--mz-muted);margin:0}.mz-ranked-item__observed{font-size:10px;color:var(--mz-muted);margin:6px 0 0;overflow-wrap:anywhere}.mz-ranked-item__value{align-self:center;text-align:right}.mz-ranked-item__value strong{display:block;font-size:27px;font-weight:400;letter-spacing:-.035em;line-height:1.2}.mz-ranked-item__value span{font-size:10px;color:var(--mz-muted)}.mz-recommendations{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:18px}.mz-recommendation{background:white;border:1px solid var(--mz-line);border-top:2px solid var(--mz-gold);padding:25px 28px}.mz-recommendation h3{font:400 24px/1.3 var(--mz-serif);margin:9px 0 15px}.mz-recommendation p{font-size:13px;line-height:1.8;color:var(--mz-muted);margin:0 0 15px}.mz-recommendation .mz-recommendation__action{color:var(--mz-ink);border-top:1px solid var(--mz-line);padding-top:14px;margin-bottom:0}.mz-account-snapshot{font-size:12px;line-height:1.7;background:#eeece5;padding:14px 17px;margin:17px 0 0;color:#59564e}.mz-metrics--instagram{background:transparent}.mz-toolbar select{max-width:300px}
@media(min-width:1051px){.mz-metrics--instagram{grid-template-columns:repeat(12,minmax(0,1fr))}.mz-metrics--instagram>.mz-metric{grid-column:span 3}.mz-metrics--instagram>.mz-metric:nth-last-child(3):nth-child(4n+1),.mz-metrics--instagram>.mz-metric:nth-last-child(3):nth-child(4n+1)~.mz-metric{grid-column:span 4}.mz-metrics--instagram>.mz-metric:nth-last-child(2):nth-child(4n+1),.mz-metrics--instagram>.mz-metric:nth-last-child(2):nth-child(4n+1)~.mz-metric{grid-column:span 6}.mz-metrics--instagram>.mz-metric:last-child:nth-child(4n+1){grid-column:span 12}}
@media(max-width:720px){.mz-toolbar select{max-width:none}.mz-ranking{padding:20px}.mz-ranking__heading{display:block}.mz-ranking__heading h3{font-size:22px}.mz-ranking__heading .mz-field{margin-top:18px}.mz-ranking__heading select{width:100%}.mz-ranked-item{grid-template-columns:22px minmax(0,1fr);gap:7px 10px;padding:18px 0}.mz-ranked-item__value{grid-column:2;text-align:left;margin-top:5px}.mz-ranked-item__value strong{display:inline-block;font-size:23px;margin-right:8px}.mz-recommendations{grid-template-columns:1fr}.mz-recommendation{padding:22px}.mz-platform-logo--ads{width:110px;height:48px;flex-basis:110px;margin-right:0}.mz-platform-title{gap:15px}}
.mz-custom-dates{display:flex;align-items:flex-end;gap:12px;flex:0 1 340px;min-width:280px}.mz-custom-dates>.mz-field{flex:1;min-width:0}.mz-custom-dates input{width:100%;min-width:0;font-variant-numeric:tabular-nums}.mz-custom-hint{flex:0 0 100%;margin:0;color:var(--mz-muted);font-size:12px;line-height:1.7}.mz-toolbar [hidden]{display:none!important}
@media(max-width:720px){.mz-custom-dates{flex:0 0 100%;min-width:0;width:100%}.mz-custom-dates input{font-size:16px;padding:9px 8px}.mz-custom-hint{font-size:11px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{transition:none!important}}
@media print{body{background:#fff;font-size:11px}.mz-masthead{print-color-adjust:exact;-webkit-print-color-adjust:exact}.mz-masthead__nav,.mz-toolbar,.mz-export-status,.mz-skip{display:none!important}.mz-shell{padding:25px 0}.mz-masthead__inner{padding:18px 25px}.mz-page-intro h1{font-size:32px}.mz-metrics{grid-template-columns:repeat(4,1fr)}.mz-metric{min-height:110px;padding:14px}.mz-metric__value{font-size:25px}.mz-section__heading h2{font-size:23px}.mz-table td,.mz-table th{padding:9px}.mz-footer__inner{padding:20px 0}.mz-reading{padding:18px}.mz-section{break-inside:avoid}.mz-client img{max-width:65px}.mz-table-wrap{overflow:visible}}